The project initiation involved extensive desk research into the client's business and competitive landscape. Our clients, an enterprising couple in their 30s, manage a recently established B&B in Accra, driven by a personal connection to Ghana.

Clear project objectives, scope, and requirements were then defined, fostering alignment within the team and with the client. A thorough feature comparison matrix showcased the B&B's strengths, including luxurious accommodations, quality amenities, affordable pricing, additional services, and a unique local experience.

Weaknesses identified included a lack of online visibility and potential challenges related to location. Further insights were gathered through interviews with key stakeholders. To delve deeper, the team conducted user interviews for primary research, aiming to understand customer expectations in online accommodation bookings.

Leveraging our research, we crafted a customer persona: Kwame Mensah, the Organized Explorer. Planning a family trip to Accra, Kwame seeks reliable and affordable accommodations with readily accessible information. This persona guided our transition into the ideation phase.

With Kwame's seamless booking experience in mind, we used the MoSCoW method to translate research insights into actionable features. We prioritized Must-Haves that streamline his journey: Effortless accommodation & service booking management with a reservation overview and a communication form with property managers. This ensures the initial design focuses on functionalities crucial for his journey. Emergency booking cancellation, FAQs, and customer testimonials, though valuable, will be considered in later stages.

Informed by user research, the "Happy Path" user flow in this user-centric design facilitates effortless date selection, browsing and booking of unique services like airport transfers and cultural experiences, and secure Bank Payment transactions. A confirmation message finalises the booking, ensuring a smooth and stress-free experience for guests.

This style tile embodies the Accra Impala B&B's unique blend of quality and Ghanaian charm. Inspired by the vibrant colours and textures of Ghanaian art and nature, the palette features warm to cool contrasting Primary Colours, reflecting the country's diverse landscapes. The Impala Lily, Ghana's national flower, also finds its way into the design, echoing the logo and reinforcing the B&B's local identity.